Brand

Dawlance is the leading brand of home-appliances in Pakistan, which has an international collaboration with Arcelik - a global leader in technologies. This innovative enterprise has now unveiled its new series of Solar Plus Washing…
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Stereotyping the female gender, especially when it comes to driving is a norm in Pakistan. Sadly, this is only a myth which is blown-out-of-proportion. In fact, it is reported that women tend to be smarter car drivers compared to men.…
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Cafes and restaurants these days are doing any and every thing to attract customers. New strategies are rolled out every now and then in order to keep the food business going. Just this year, a large number of restaurants and cafes…
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In case somebody has actually been living under a rock for the past few weeks, everybody in Pakistan is already aware of how Ahad Raza Mir and Momina Mustehsan's rendition of 35-year-old song 'Ko Ko Korina' has left the nation in a frenzy.…
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HMD Global – the home of Nokia phones – today announced the appointment of Arif Shafique as the Country Head for Pakistan & Afghanistan. Arif brings almost 20 years of experience and a track record of strong leadership skills with…
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Slamvich is a popular eatery in Karachi. Only recently, the restaurant created a social media uproar by introducing an ad in which it tries to perform a controversial marketing stunt. Slamvich's recent ad campaign is a classic case of…
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Jazz is undoubtedly one of the largest mobile network companies currently operating in Pakistan. And when it comes to employing versatile advertising techniques, Jazz has always been two steps ahead of its competitors. This time, Jazz has…
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It is indeed awful for applicants to hear they have been denied a particular job, after they have spent time and energy applying for it. Similarly, we are sure no recruiter is fond of delivering unpleasant news to the candidates. What…
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Creativity is the fundamental element of any advertisement that allows the brand to convey their message effectively and gives life to the advert. Unlike many traditional ads that we have been watching on our screens with remix of the songs…
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It is not often that a giant multinational corporation can be seen as an underdog, but the South Asian market for consumer goods is a peculiar space. In tobacco, the global number one is Philip Morris International, but in Pakistan and…
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