EFU Life Assurance Ltd has released its latest three-part web series titled as #Humrahi. Through this web series, the company has aimed to uniquely position insurance policies as a behavioural change which is an absolute necessity for the Pakistani society.
Interestingly, the company has tapped into the millennial mindset and is now encouraging them to consider taking up insurance policies as a medium of savings.
For instance, in this particular series, a young couple is planning on buying an insurance plan to fulfill the dreams they have for their children as well as for themselves.
What do you think about this latest campaign by EFU? Do let us know in the comments section below!