The global campaign of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off on the 22nd of January, 2018 with an official launch ceremony at London Stansted Airport with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy. The stars helped send the original FIFA World Cup Trophy off on its worldwide journey to 91 cities across 51 countries and six continents ahead of this summer’s tournament. The plane has been specially customized for the trophy tour with Coca-Cola’s logo on it and the hashtag #READYFOR.
This will be the fourth time that Coca-Cola and Fifa have come together for a trophy tour.
The Fifa schedule is out and the trophy is expected to arrive in Pakistan in Lahore on the 3rd of February. The trophy will be shown in an event at #CokeFest at Lake City Lahore on Saturday February 3rd, 2018.
Coca-Cola is also holding activities in universities in Lahore to give students a chance to see the trophy launch in Lahore. This is an exciting and huge step that has been taken by Coca-Cola to promote Football in Pakistan.
Fans don’t forget to use the hashtag #ReadyFor #FootballInPakistan
There are number of celebrities speaking about #CokeFest and the Trophy which will be shown at the event.
Zainab Abbas Speaks about the Football Trophy
Captain of Pakistan Football Team Kaleem Ullah Khan