Inovi Technologies, at a press meetup, announced the launch of Sony Xperia devices in Pakistan; including the award winning flagship Xperia XZ Premium, XA Series and L Series. The grand ceremony held at Pearl Continental Hotel Lahore, on the 3rd November, 2017 was attended by Inovi partners & dealers from across Pakistan, technology bloggers and media professionals.
The event began with the welcome note by Mr. Zeeshan Mianoor, COO, INOVI Technologies where he stated that “Sony Xperia is the first smartphone brand in the world to introduce 4K HDR screen & 960fps slow motion camera along with many other exciting features. We are truly excited that from today onwards Pakistani users can experience the magic of Sony’s innovation in the form of these great devices being launched in collaboration with Inovi technologies. We are launching the new line of devices catering to the varied needs of the Pakistani smartphone market starting at an amazing price of Rs. 19,999.”
Mr. Yo Ozaki, Retail Head Sony for the Middle East & Africa, highlighted this fact as well.
Pakistan has 200 million population and most of them are transitioning from feature phone to smartphone.
The target market which prefers $200 phones is gradually growing and thus, it is the right time to enter the Pakistani market.
Zeeshan Mianoor, COO Inovi Technologies had this to say about Sony’s strategy for the Pakistani market:
“We are hoping to grab 2-3% market share initially while in the next quarter we want to create around 10% market share for the Sony’s handsets.”
You can view the pictures from the event here, Sony Officials along with many media personalities and bloggers who covered the newest phones from Sony:
Inovi’s team showcased all devices being launched in Pakistan and confirmed that they will be available at the following prices from Sony experience centers and authorized retailers:
• XZ Premium: PKR: 77,999
• XZ1: PKR: 75,999
• XZ: PKR: 51,999
• XA 1Ultra: PKR: 39,999
• XA1 Plus: PKR: 36,999
• XA1: PKR: 27,999
• L1: PKR: 19,999
Dated 3rd November, 2017: