Pak Telecom Mobile Limited (PTML) has awarded its media AOR mandate to Maxus, after a multi-agency pitch. After successfully retaining Nestle Media Business last year, this is one of their biggest account wins in recent times.
“We are extremely humbled and grateful for the trust that they have placed in us as their media partner. Telecommunication is a tough business and we have a lot of respect for U-fone and PTCL in the way they have progressed and developed their business over a period of time. We are confident that we will be able to assist and partner with them in their path to success through our focus across talent development, data. digital and content.” Sarwar Khan – MD Maxus Pakistan.
Speaking about the win, Fouad Hussain (CEO GroupM, Pakistan) said. “We have a great start to the year with groupm winning multiple new businesses but Ufone win is surely the biggest that we have had. This win is a testament to the fact that as GroupM, we are on the right path and the focus that we have put on digital, talent development, data and technology is helping us keep our clients competitive and future-proof. We look forward to a great relationship with Ufone and PTCL”.
Maxus has been doing exceptionally well over the last couple of years, wining multiple new businesses like Google Pakistan, PCB, Mughal Steel, PEL, Evyol Group etc. and adding several innovative services to their media investment planning capabilities. They were the first ones to start programmatic buying for Nestle and have taken a very strong stance on brand safety, view-ability and third party measurement issues.
Maxus also launched ‘Mesh’, a marketing command centre, last year, in partnership with Singapore based social media company Vocanic. Maxus MESH is a dialogue engine, which runs on the VSocial platform that reads environmental signals in real-time. MESH help clients solve key business challenges through 360 degrees brand health tracking, Content and asset marketing command centre, Proactive marketing based on real-time trends and conditions, Campaign planning and tracking across channels and Crisis management discovery, planning and execution.
Brand Voice wish all Luck to Maxus Pakistan and its esteemed clients.
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