OPPO Takes Lead in Unveiling Innovative Technologies to the World
OPPO has been committed to technology and product innovation that creates a more comprehensive and immersive user experience. The brand is continuously working towards technological evolution from zero to one and considers technological innovation as a way to expand imagination while providing a wide range of high-end features to its consumers.
OPPO’s emphasis, technological strength and profound understanding is not only in the camera function but expands to cover all features of the smartphone. Find X2 Pro is equipped with a top-level professional display screen with a 120Hz refresh rate, 3K QHD+ and 1 billion colors. Furthermore, it is also equipped with a pioneering camera system. The screen reproduces a real and color-rich world, and the camera records it. As times change, the camera is still a frequently used function.
Of course, after years of development and competition, the Find X2 Pro wants to push the boundaries of what mobile phone cameras are capable of. This is no simple task.
Returning to the Origin to see the Path Ahead
As OPPO’s flagship for the high-end market, Find X2 Pro is expected to bring the ultimate camera experience to its users. The R&D team intended to push its shooting performance in various scenarios, including night scene, wide-angle, telephoto and video, to higher standards. Such higher standards brought unprecedented technical challenges. To find the answers they needed, our camera R&D team decided to “return to the origin”. We reviewed the development of the mobile phone camera, looked for gaps by comparing photos shot with mobile phone cameras and professional DSLR cameras, and re-examined the five underlying sensor specifications; namely photo sensitivity, dynamic range, color depth, focus performance, and signal-to-noise ratio. In the end, a new set of standards was introduced for the Find X2 Pro camera system.
Technological breakthroughs of Find X2 Pro show OPPO’s passion for exploration
Aligned with OPPO’s unwavering commitment to exploration, the company recently partnered with top names of the Pakistani creative industry, Designer Munib Nawaz, professional photographer and filmmaker Abdullah Haris, architect Saad A. Kureshi and the famous content creator Moorroo to kickstart the local “explorer” campaign. By highlighting “the spirit of exploration”, OPPO aims to inspire its users to venture into the unknown and pursue the ultimate.
OPPO’s explorers proudly share the spirit of exploration as the brand aimed to successfully link features of the OPPO Find X2 Pro with the professions of the explorers. These explorers keep pushing the boundaries to bring better experiences to people around the world – a passion shared by OPPO. The various technological breakthroughs of the Find X2 Pro are proof of this ethos, from its cutting-edge screen to powerful imaging system and lightning-fast charging.
To create the Find X2 Pro’s groundbreaking Ultra Vision Camera System, OPPO’s engineers went back to basics, re-exploring professional cameras and the technology behind them for the answers, analyzing discrepancies in image purity, lighting gradients, night shot noise, focusing, and dynamic details. Realizing that no existing sensor could meet their needs, they went through multiple rounds of discussions and explorations with global electronics giant Sony, their sensor supplier for the project. The result is the IMX689, a deeply customized sensor that brings drastically improved light sensitivity, dynamic range, color depth, signal-to-noise ratio and much more.
Pushed forward by OPPO’s tireless pursuit of the ultimate, the all-round excellence of the Find X2 Prohas elevated the OPPO brand to new heights, helping to consolidate its name in the high-end smartphone market. Now, in partnership with Munib, Saad and Abdullah, these three pioneers of performance, technology and design, the Explorer campaign reveals OPPO’s deeply ingrained spirit of exploration and endless pursuit of perfection to the whole world.