It is one of the over 80 new markets where Spotify is launching its service this month. The rumors of company’s expansion to Pakistan had first surfaced online in November 2020 after it had created a verified Instagram page.
The newly launched service is available for free through iOS and Android apps, and the users have the option to upgrade to to Spotify Premium to have ad-free access, and other features including the ability to download music and skip unlimited songs. It is priced at PKR 299 (~$1.9) per month. Spotify is also offering a premium family subscription plan for PKR 479 ($3) per month that can be used by six family members “living under one roof” and another plan priced at PKR 390 ($2.45) for two people living at the same address. At PKR 149 per month (about 95 cents), the cheapest subscription option is available only for university students.
In addition to cards, the users that have Telenor or Zong as their mobile operator can also pay for the subscription using their mobile credit (or bill).
In a statement, the company said that its catalog includes over 70 million tracks of local and international music. The app already features different playlists made for Pakistan (that will be regularly updated) including Hot Hits Pakistan, Pakistani Rock Hits, Pakistani Indie 101, Drama OSTs, Loadshedding Longing, and more.