This Police Ad Creatively Targets Social Media Distraction While Driving
Argentina Police recently stood out for their very creative Out-Of-Home Advertising. They have opted for an interesting way to capture the biggest issue in the driving world; distraction. And not just any distraction, the advertisement was primarily targeting social media distraction.
Social media distraction is getting momentarily distracted by popular social media apps, but momentary distraction can lead to major losses. It is this phenomenon that the Police department displayed in their ‘Social Crash’.
The visuals are truly captivating but equally scary. They show cars literally rammed into the application icons. For the purpose of this ad campaign, they used actual vehicles. And craved the app icons from metals. After that, the cars were rammed into those icons. The rammed car and the icon were then placed like a billboard sign on a raised platform near roads.
JPG created this advertising message for the Argentinian Police back in 2019.
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