Only recently Shan foods started a new and an exquisite campaign of collecting and sharing true stories of its consumers from around the world. Shan Foods has long been associated with tradition, culture, food as well as longing and the new TVC which has been aired focuses on all these things.
Previously, Shan Foods’ Eid ad had went viral and had managed to not only capture its brand value but also tugged at the heartstrings of the TVC viewers all over Pakistan and around the world. Shan practices its advertisement strategies on the basis of exploring feelings associated with our culture, traditions and food.
Shan Foods (Pvt) Ltd. is a Pakistani producer of spice mixes which are used in Pakistani cuisine as well as other dishes of South Asia. The company’s products are exported to many nations around the world, and the popularity of Shan products is largely because of the reduction in the time required to make traditional meals and the splendid flavors it adds to the desi cuisines.
In the new TVC the viewers meet Laiba, a young mother and a devoted housewife who introduces herself. She tells how she and her family belongs to Multan where the quality and taste of food counts. After her move to Dubai after marriage, she had to hold a big party, and confesses she did not know how to cook well, until her mother suggested her to use Shan food spices. Using Shan spice mixes gave Laiba confidence just like countless woman using Shan products.
View the new Shan TVC here: